25 JANUARY 1997, Page 21

Pop goes the bubble

CHAMPAGNE, so I was saying earlier this month, has taken over where ostriches left off. Persuasive voices urge you to invest in it, on the story that come the millennium there will be a world shortage, the price will rocket and the lucky investors will get rich. The champagne producers do not believe this story, but the ostrich-owners who were left clutching tail-feathers last time round may be tempted to recoup their fortunes. Berkley Champagne Supplies is one of the promoters who have been giving them the opportunity. Now the Department of Trade has applied to have Berkley wound up, on the grounds that its claims that demand would rise by 120 per cent were incredible. This prompt and unusual intervention may have come in time to get Berkley's investors their money, or some of it, back. My advice is unchanged: if you feel tempted to invest in champagne, continue to drink some until you feel better.