25 SEPTEMBER 1926, Page 29

Mr. Donald Maxwell tells us in The New Lights o'

London enkins, 21s.) that he does not believe electric signs are of sell advertising value, because he looked for some time one and only carried away a distinct impression that leels went round and had no memory of the make of car vertised. A reader might make other inferences, however. ie text discloses no very original or striking powers of ervation, but the illustrations are a real source of delight, his would make a good gift-book.