Lichfield lives on
From Michael Moszynski
Sir: Your readers may have wondered about the bizarre timing that, on the day that Patrick Lichfield died, The Spectator hit their doormats with a Mandarin Oriental advertisement featuring the photogenic photographer. As the executive responsible for the ‘He’s a fan’ campaign (for which he shot over 30 ads, most of which have appeared in these pages), when I first saw it I was horrified, even though it was pure synchronicity. However, recalling Patrick’s playful nature I quickly realised that he is probably looking down, rubbing his hands with glee at the coincidence, and also at the amazing reaction from so many quarters to his passing. In one obituary, when asked by a journalist about his legacy, his reply was, ‘There will always be the pictures.’ Great pictures, a great man and a great loss to us all.
Michael Moszynski Chief executive officer, M & C Saatchi,
London W1
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