He is very strong on the need of advertisement. "
By advertising a product scientifically the sales are increased, without adding appreciably to overhead costs." That is too optimistic, but unquestionably the only. way to clothe a material object with value is to create demand for it, and the way to create a demand is to advertise. Mr. Wilson-Lawrenson's specific example of the need for advertisement is admirable. " It costs very little more to carry a hundred passengers in a Cunard liner than to carry fifty, once the boat is built." He con- cludes with a passage which we confess touches our hearts as journalists. America has a great deal to learn about newspaper advertising, but in Britain we have hardly begun yet. " You want ten times more of it, and ten times more science in it." Agreed.
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