29 JULY 1955, Page 7

IT IS NOTHING new for Holy Writ to be commercialised,

but a more curious example than the following (an advertisement by the New York District Company in Movie Stars' Parade) I have never seen : "If ye have faith as a grain of mustard seed . . . nothing shall be impossible unto you." Matt. 17 :20. . . . Here is a genuine mustard seed enclosed in glass. Give it as a token of faith or wear it as a good luck charm. You'll cherish the day you bought it. Your choice of : Mustard Seed Earrings, $2. Mustard seed Necklace, $2. Mustard Seed Faith Set, Earrings and Necklace, $3. 100 per cent. Money Back Guarantee.' The text is embellished on the left with dravyings of Christ, two earrings, and a necklace.

PHAROS