How to become a Babbitt, how to make grade on
Main Street, are the lessons of this friendly little manual of Pelmsnism (Watts, 5s.). It is an anatomy of "pep," a vade mecum for those who would make themselves tough-minded, "regular fellers." Those whose highest ideal it is to shine at a bridge-party or a Rotary Club, to have by heart the ten best poems in the English language and to know the Hundred Most Useful Spanish Phrases, to be able to sell the unsaleable ten per cent. better than anyone else in their home-town, Should consult this simple guide. They will not be discouraged. The principles which it enunciates are few and appar- ently certain to turn you into a success. We have here a magnificent practical application of the system of Coue-ism. Only desire to succeed hard enough, this treatise declares, and you cannot fail. The author parades evidence drawn from every sphere of life. He quotes (in this order) Jascha Heifetz, Edgar Wallace, Bobby Jones, Einstein and Lloyd George to defend his thesis. But he is, perhaps, a trifle optimistic.
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