CULTURAL INTELLIGENCE
TELEVISION should be regarded not merely as a series of entertaining programmes but as a broad and balanced service designed to inform and enlighten as well as to entertain. ITA Annual Report, November 25.
ROLAND (BILL) Glum, director of programmes for the Associated Rediffusion, tells me 'Our job is to give the public what it wants.' News Chronicle, November 24.
TELEVISION programmes should not reflect an unrelated suc- cession of advertising decisions.
Sir Robert Fraser (Director-General, ITA), September 21.
CULTURE is proving such a poor salesman that the men who run the programmes are having to boost their output of Popular entertainment and cut down serious items. The adver- tisers . . . have demanded only big audience shows.
News Chronicle, November 24.
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