2 MAY 1931, Page 14

nor producer can look through the other's eyes. It may

be so on occasion ; but an ingenious and persuasive poster just brought out by the distributors in favour of pure milk gives a most admirable pointer to the essential unity of the two interests. A number of farming mottoes and maxims- " Encourage your children to join a Young Farmers' Club" is one—are sandwiched between diagrams and pictures that should really help to increase the ratio of milk consumption, which, as a diagram shows, is scarcely a third of the Swedish consumption ; and, it might be added, milk is regarded in that most gymnastic and athletic of countries as the secret of training efficiency.