Blacking mail
Sir: Ian Dewar (Letters, 9 September) advises a previous correspondent as to how he can deal with the direct mail letters he receives. Better still than going to the trouble of returning the letters is to stop them coming in the first place by register- ing with the Mailing Preference Service.
This is an organisation which exists to enable members of the public to have their names and addresses removed from mail- ing lists. If they wish to stop mailings from a particular company or if they are a customer of a number of companies they must contact the senders direct and ask for their names and addresses to be removed. However, if they really wish to limit the total amount of mail they are receiving they can contact us for an application form at: Mailing Preference Service FREEPOST 22 London W1E 7EZ They should perhaps first ask themselves whether they wish to be cut off from any offers and sources of information which are passed on to people in their own homes and while not useful or relevant on every occasion may well turn out to be in particular circumstances.
Registration can take several weeks to take effect but after between two and four months those registering with us should notice a significant reduction in their per- sonally addressed postal advertising. Kay Beckett
Chief Executive, Mailing Preference Service, 26 Eccleston Street, London SW1
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