31 JANUARY 1931, Page 3
The Schneider Trophy The Prime Minister has done an entirely
popular thing in bringing his colleagues round to the belief that Great Britain ought, after all, to compete for the Schneider Trophy. It is known that he personally is fascinated by racing in the air, but there are practical reasons for continuing the competition. We hear much of good and bad salesmanship ; winning the Schneider Trophy was one of the best pieces of British salesmanship on record.
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