THE 'NEWS CHRONICLE' Sig,—On Tuesday, October 18, over 1,600,000 regu-
lar News Chronicle readers received a copy of the Daily Mail without a 'by your leave.'
Notwithstanding the fact that most newsagents ask for a week's notice when a customer cancels an order for a daily paper, the Mail proudly boasted on October 20, 'The incorporation of the News Chronicle in the Daily Mail has proved a resounding circulation success. Many more millions throughout the country are now reading the Daily Mail.' It then expressed gratitude for the 'enthusiastic co-operation of wholesale and retail newsagents.'
Daily Mail readers may be accustomed to such intellectually dishonest advertising, disguised as journalism and appearing as news. If the Mail wishes to retain the patronage of former Chronicle readers it will have to learn not to indulge in such naivety.— Yours faithfully,
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