4 OCTOBER 1940, Page 13

CHARITABLE APPEALS

Stw,—Can I assume that an association appealing for funds through the advertisement columns of The Spectator is known to be a reputable body?

There are many appeals now, more will come. How are the general public to distinguish between the reputable and the ill-organised or

[Every endeavour is made to limit appeals in our advertisement columns to those emanating from reputable and deserving bodies.— ED., The Spectator.]