THE PRICE OF MILK
SIR,—Perhaps Messrs. Morgan and Procter will kindly inform us why it is that while the farmer gets about one shilling per gallon for milk, the housewife has to pay three shillings? Does distribution actually cost twice as much as production? Surely so large a disproportion calls for explanation.
Milk is now treble the retail price it was a generation ago. Yet recently a big dairying firm declared a dividend of 151 per cent. on its ordinary shares. Is it not high time that the welfare of the con- sumers—unquestionably a primary interest of the nation—received proper consideration?
Not long ago the Milk Marketing Board were spending large sums in advertising " Drink More Milk." I suggest that a cheaper and more effective way of increasing its consumption would be a sub- stantial reduction in price. Every mother would gladly buy more if she could afford it. As well advertise water as milk!
Economies in the public lighting and transport services have been effected by eliminating redundant intermediate agencies. That is clearly indicated as the remedy for the present wasteful extravagance in our milk supply.—I am, Sir, yours faithfully,
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