Unlettered
A reader received the following letter: Would you like your mortgage paid off if you suffered a serious hilliness?
Allied Dunbar has recently carried out extensive research into people's attitudes towards serious hilliness. For most it is not the sort of thing they give much thought to because, although many people do fall victim to a hart attack, stroke, cancer or multiple scler- osis, the majority survive. However, the quality of their lives inevitably changes and their long-term financial circumst- ances can change as well.
At such a time a cash lump sum — a sort of 'life assurance in advance' — can make all the differences. It could pay off the mortgage or provide some long- awated luxury. It could cover the cost of home alterations — or cover future school fees.
I would like to explain this new benefit and how it can fit in with your exiting mortgage arrangements in more detail and would like to call you in the near future to arrange a convenient time for us to meet.
Of course, if you are already a client of Allied Dunbar and wish to act on any of the points raised in this letter, it would be more appropriate for you to contact your usual financial adviser. Yours sincerely D. Roberto D'Emidio Newcastle Branch Manager, Allied Dunbar Assurance, Newcastle Business Park If you have an example of a crass, illiterate, ignorant, irrelevant or embar- rassing letter or notice from a company or public body, send the original to Unlettered, The Spectator, 56 Doughty Street, London WC1N 2LL; f10 for each one printed.
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