THE IDEAL EbifOR SIR,—Handicapped by a cloud of personal imperfec-
tions, I still appreciated Mr. C. D. Hamilton's picture of the ideal Editor.
May I suggest that what he was writing about was the direction of newspapers. Besides the Editor, this involves the ideal Proprietor-Chairman and the Ideal General Manager (whom Mr. Hamilton does not mention).
He assigns to the Editor, it seems to me, many of his Colleagues' functions. All should be `up to the neck in the fight for solvency,' concerned with stan- dards, costs, plant, etc. The greatest hope is when the miracle of harmonious inter-working between these three is achieved. They will, nevertheless, retain their appropriate principal preoccupations.
That of the Editor is to edit. I would vary the emphasis in his wide field from that laid by Mr. Hamilton. Why should he know 'almost as much
about advertising' if he has the ideal advertisement manager? And where, incidentally, would the paper be without an ideal assistant editor who, whilst the editor is up to the neck in other things, sees that
the Paper comes out each day on time?
One further point, a warning. The priest is to
Pray, the soldier to light, the schoolmaster to teach, bray, soday bishops, generals, headmasters any have in common that more than any of
these things, they administer, which means largely they spend too much time filling up forms for Immediate Past-President, Guild of British .Newspaper Editors Bolton Evening News
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