The limitation of supply is an element tending to the
destruc- tion of value. It is an element which tends ultimately to kill demand. Though limitation of supply cannot create value it can and does create high prices. To create prosperity, create exchanges. To create exchanges, create demand. To create demand, create the desire and aspiration for specific objects. The advertiser long ago learned this simple secret and in so doing mastered the essential principle of economies. When ha has something to sell but not a sufficient automatic demand, he creates demand and so value by the suggestions of advertise- ment. He creates demand for his product. The fool limits production and so helps to kill demand. If the hundred wise business men of America will teach the English-speaking world these facts, we shall all arise and call them blessed.
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