13 MARCH 1926, Page 39

Another booklet of the " To-day and To-morrow " Series

(Kegan Paul, 3s. 6d.), which looks wisely on the world of to-morrow, is Nuntius, by Mr. Gilbert Russell. The future of advertising is very sanely considered here, and although we cannot believe that an international advertising campaign could prevent another great war (indeed the author does not specifically claim that it could) we are heartily in agreement with the main thesis, that advertising is a necessary of this age, and that as its value is better appreciated so it will tend to moderate its present occasional vulgarity. We would underline in particular : " a sign which spoils a beautiful landscape . . . is a very ineffective advertisement."