15 AUGUST 1998, Page 27

Lowering the tone

Sir: As a regular advertiser in your excel- lent publication I was somewhat surprised that you should have chosen the headline 'Macdonald's Takeaway' (Leading article, 8 August) for the page on which Wiltons' advertisement appeared.

Rupert Hambro

Chairman, Wiltons (St James) Ltd, 55 Jermyn Street, London SW1