International admen
Sir: Philip Kleinman's article in your June 1 issue on the International Advertising Association's World Congress in Teheran, misses the point. In his obsession to find ignoble motives in everything the advertising profession attempts, he chooses to concentrate on the easiest target to suit his purposes and ignores important progress made in other areas.
"Communications in the service of human rights" is a worthy theme for a congress and immediate plans were put in hand which will undoubtedly lead to worthwhile advances in the following areas:
(i) Education and training at a more sophisticated level across the whole field ot communications. (ii) Combating and ameliorating illiteracy in wide areas of the world. (iii) The rationalisation of the To' ponsibilities of transnational mass media with particular regard to politics and industry.
(iv) Promoting a world-wide ai np pal di cvaetrti ns nogf isne 1 af rwe gayu 1 aotnow pctao ric tit rsoedl s in a few advanced countries. (v) Setting up a council to co-ord iannaitoertchheappattetrearn . and growth of IA
Junior A
(v) Setting up a council to co-ord iannaitoertchheappattetrearn . and growth of IA
Junior A
All this on an international basis! If the IAA has one 'outstanding cardina' virtue it is that membership is individual and nationalism and politics rarely intrude. A political regime MO, manifest itself anywhere in the Worlo sometimes creating schisms betweet! nations, but invariably individual. IAA members remain detached aq, loyal to their association with eaca Other. The IAA is something of an oasis in the arid desert of the world in disaarrnnaoyy Philip ein
. For this seeir to s
A pity! His undoubted talents coold., serve many useful purposes if us e° constructively instead of destructivelY seems the general of his artic eenia to le V. C,Gee,,s11 President, UK Chapter I"`" 525/7 Fulham Road, London SW6
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