15 OCTOBER 1927, Page 35

To meet this increased demand, and because of it, makers

can and do produce with a reasonable margin of profit to themselves excellent cars and bodies to meet all requirements at what seem to me to be rock bottom prices, taking the present cost of labour into consideration. Indeed, the more one sees of some of the lower priced cars, the more difficult is it to find adequate reasons for paying the very high prices asked for the so-called luxury cars. This is on the surface, of course, and the high-priced article may, by its length and con- sistency of service, in the end justify the initial cost. It is, however, very open to question how many of as are content to go on with the same car year after year, even if it runs well, and to let the advantages of the latest and most up-to-date models pass us by. * * * *