18 MARCH 1916, Page 3

In a letter signed " Englishman," and published in our

issue of to-day, the writer speaks to the converted when he urges on us a greater and wider publicity in America for the British case. In the article on " The Uses of Publicity " to which he alludes we made an appeal similar to that which he now makes. That appeal, made over a year ago—i.e., on February 27th. 1915--apparently went unheard, but we have hopes that the seed then placed in the ground may flower this spring. Here is the passage in the Spectator article to which Englishman " alludes :—" The Government had ready to their hand the greatest instrument of publicity that the 'world has ever known— the American Press. . . . The great brazen trumpet .was at hand. The trumpeters stood ready. At a word they would have sounded their sennet.' Yet though the British Govern- ment, as we now know, were so anxious to proclaim certain things to the American public, it never occurred to them to let the trumpet speak. Here was our Government's capital error. They did not realize what a great and potent instrument. if properly employed, was to be found in a simple and direct publicity."