StR,—ln his defence of advertis:ng—based on the premise that this
is the way things are, and it pays us, and the rest of you will just have to put up with it—Mr. Brian Copland writes: . . the small pro- portion of the population who disliked commercials sufficiently to confine their attention to the BBC consisted almost entirely of men and women whose mission in life was to tell other people what they ought to do.'
Now, there's a thing. I knew market research and sampling techniques were pretty hot stuff these days, but I never realised they were that good. If Mr. Copland has found a way of drawing this sort of
inference from his surveys, I think he ought to pass the word along.
Hold on a minute, though. Could it be . . Oh, no, surely not. . . . And yet I can think offhand of one class of person who spends a lot of time telling other, people what they ought to do, and God knows I can understand why ad-men should want to watch only BBC.
IAN SAINSBURY
20 Edgedale Road. Sheffield 7, Yorkshire
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