19 JULY 1924, Page 9

The Convention is the largest of its kind ever held,

and while there are some three hundred delegates from Continental countries and a couple of dozen from India, Japan, China and the Malay States, the gathering is predominantly English-speaking. There are nearly two thousand. " ad. fans "—to use an Americanism—from the United States, and the British Empire delegation .is of equal size. The slogan of the Convention is " Truth in Advertising," and, as Lord Burnham rightly remarked at London's official welcome to the delegates at the Albert Hall, we in this country have much to learn from the United States in advertising. Attached to the headquarters of the advertising profession in New York is a vigilance bureau which investigates complaints as to misleading advertisements. * * * * . .