19 JULY 1924, Page 9

The subjects under discussion at the Conference Hall at Wembley

give one an idea of the widespread interests of the Convention. They comprise business research, church advertising, community development, export and overseas trade, women's advertising, film advertising, newspaper advertising, public utilities advertising and so on. The Convention was formally opened by the Prince of Wales on Monday. It is not only in getting our advertising representatives better acquainted that the Convention will play an important part; like the great gathering of Rotary Clubs three years ago, it will introduce business men, not only from the great centres of population, but from the small towns throughout the English-speaking world.