Going after the Gambols John Beavan made a good job
of the Daily Her•ald in circumstances that could never have been easy. He had hardly taken over the editor- ship when he found himself being mumbled in the great maw of the Mirror empire. The new editor Sidney Jacobsen is a fine journalist, a most likeable person, and a very great help to the Labour Party: his political nous has been invalu- able to the Mirror in getting a good big pill of policy into the daily cheesecake. He is also a seasoned Cudlipp man, well versed in the ways of the maestro, and (in spite of this) equable, calm, humorous and always polite. As for Beavan, he now moves along to the Mirror's bright palazzo in Holborn, where he will sit as political adviser to the group. This means much more than a swap with Jacobsen, who was Political Editor only of the Daily Mirror. It is easy to forget just how huge the King's Empire now is. In these days of shifting alignments the group could do with some advice: the 'typical Mirror• reader'—a kind of Andy Capp - is becoming more and more mythical. It is the Gambols who, as our society grows affluent, become more real.
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