20 APRIL 2002, Page 9

Have more faith in your If. supplier without a 'trust games seminar'

As your organisation becomes more and more reliant on technology, confidence in your ICT suppliers becomes critical.

Playing trust games is an option. But if you'd rather see hard credentials, here are a few of ours: We work hand in hand with our partners Cisco Systems, Microsoft, Avaya and our very own

provider BT Ignite*. So we find and develop solutions with market leading specialists — without you having to co-ordinate dozens of separate relationships.

We'll make sure every network we design takes full account of the way you work now— and the ways you may aim to work in the future, Take for example, the NHS. We helped them standardise their networks and improve the flow of information. This significantly reduced the time their staff were tied-up by administration.

All our solutions, as you'd expect, are built around your people. Because if you improve the way your people work, they'll improve the results they give you. Flexible working solutions, E-learning, mobile computing and automated systems — all can make work time more productive, increase job satisfaction and deliver savings on costs like down-time and travel.

To have real confidence, your systems need to be impenetrable. In the last two years 60 percent of organisations have suffered a breach of security, with a loss of i3.6bn to UK Industry in 2000 alone.

Here again, you can have faith in BT. Over 90% of the UK's top financial institutions already rely on us for their secure networks. From firewalls to the latest international intelligence for combating cyber-crime.

To feel secure in today's competitive market, your communication systems must be cost efficient too. For instance, we can consolidate multiple networks into one — putting an end to steep and fragmented maintenance costs. We can also automate existing processes like payroll and expenses, further reducing overheads.

And if your customers aren't already buying on line, they should be. A secure, on-line buying experience can slash handling and administration costs, and enhance customer loyalty too.

These are just a few examples of how we have been building confidence in organisations.

To find out how BT can meet all your organisation's ICT needs, visit BT.com/business, or Freefone 0800 800 997.

It definitely beats taking a leap of faith.