MORE MILK.
Not once but many times the National Farmers' Union has-
been criticized, if not abused, for deserting the Milk Publicity campaigners. There was a good chance of a fruitful endeavour, under the financial assistance of the Empire Marketing Board, to persuade the British public to emulate the Scandinavian or American, and to " drink more milk." At a crisis the movement was deserted by the N.F.U., or associated farmers, just as many promising co-operative attempts have been ruined by the desertion of individual farmers, just as hop control is now ruined by a small group of extreme indivi- dualists. However, the Milk Publicity Council, after ejacu- lating an " Et to Brute," carried on, and continued to benefit the farmers in their own despite. The ingenious and recent scheme for supplying milk to schoolchildren was an inspiration. Perhaps it is this success that has lately, but at last, persuaded the N.F.U. to return to a perception of the value of milk ? Whatever the reason their repentance is welcome. It cannot be said too often that the drinking of more milk would be as good for the national physique as for the farmers' pockets. Milk production is the chief farming industry.
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