22 FEBRUARY 1930, Page 3

The British Industries Fair The British Industries Fair opened last

Monday in London, at Olympia, and in Birmingham, at Castle Bromwich. The Department of Overseas Trade is making unprecendented efforts to smooth the road of the foreign buyer. Interpreters are provided free, and officials are in attendance to assist 'buyers in finding what they want. The variety and quality of the goods dis- played make the Fair something to be proud of.. We may as well repeat here, however, that a Fair held in this country can only catch buyers who are anxious to buy from Great Britain. To attract the other ninety-nine it is necessary to carry abroad as far as possible all the facilities given by the Fair, and the only way to do this is by participation in foreign Fairs. We wish the every success, but we hope that the Department of Overseas Trade will not regard this as the limit of its efforts for displaying British goods.