Every year witnesses the presence of an increasing number of
American motorists in this country in the summer, for the charm of our countryside and the excellence of our roads make a strong appeal. A sign of the times is the fact that the Cunard Steamship Line now finds it worth its while to embark on a publicity campaign throughout America inviting Americans to "drive your own car in Europe." The Cunard Company proceeds to show that for $441.00 a five-passenger American car can be transported to and from Europe, and that all the intending visitor has to do is to drive his car to pier 54 North River, New York City, and claim it at the landing stage at Southampton or Liverpool as the case may be. This traffic will certainly increase as the years go by, and it is to be hoped that British hotel and innkeepers will lay themselves out to a greater extent for the needs of their transatlantic guests.
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