26 APRIL 1930, Page 15

MILK FOR THE MILLION.

Something like genius has marked the recent activities of the Milk Publicity Council. The ingenious little containers. supplied for schoolchildren have done more than increase consumption : they have greatly _benefited the health of many poorer children and taught their parents what recent science had proved-7-that milk, even when added to a full diet, - has a beneficial effect on the health, physiqqe and. mental, development . of children. . The number of young consumers grows steadily, though it has room for immense extension, and many local authorities are only just beginning to adopt the scheme. We may hope that at least half a million children will be enjoying this extra ration before this time next year. It is hoped.to extend the scheme and form milk clubs in factories. Doctors are enthusiastic, and farmers ought to be. England is a country that naturally " flows with milk," if not, with. honey ; and all that the western three-quarters of . England needs for agricultural prosperity is a larger home consumption. If the same. energy were. spent on such constructive schemes as is spent on political propaganda the results would be much more real and apparent.