27 MARCH 1971, Page 31

Broker for sale

The news this week that stockbrokers may, at last, advertise their services to the public will no doubt be giving one or two (if not more) of them a sleepless night or so. How to get the message over? We are the honest- est brokers. Our researchers are the clever- est/most beautiful in the City. We know something the others don't. Well, whatever they think of, it will pay them to be the first on Tv. A fourteen-second spot advertising their investments should pay off handsomely —for a time. But then 1 expect they are too honest for that sort of thing. Or are they?