Mrsczzassrszons.—Practical Advertising. (Mather and Crowther.) —The authors, who describe themselves
as" practical men," make Various suggestions as to how the advertiser should proceed, what he should do and what avoid, and what he may expect to gain. Advertising is certainly a modern art. and has had vast developments within quite recent times. The crude methods which sufficed an earlier time are now tuisatisfad- tory ; where could there be a greater change, for instance, than in the " poster" ? Lists are given of all the newspapers In the world. A new map of the scene of the Mission's operation in colours has been added,--Adrentures of Louis de Nougemont. As Told by Himself. (G. Newnes and Co.)—It is needless to criticise M. de Rongernont's story. Most people have by this time made up their minds about it. As for ourselves, we do not think it worth while to exercise the higher criticism upon it. That the story is interesting—even, one might say, exciting —is beyond doubt. What more need be asked ? Mr. W G. Fitzgerald, who has, we suppose, edited the narrative, speaks of sundry Australians of position who, having started from a position of scepticism, have come to accept M. de Rongemont as a veracious chronicler.--sl Handbook with Hints for the Nursery By J. Maclean Carvell. (G. Barber Is )—Mr. Carvell gives directions for the treatment as to food, washing, clothing, and treatment generally of children during the nursery age. There are already many manuals of the subject ; this has the advantage if brevity, giving what the non-medical reader may usefully know.—The Jewish Year.Rook. Edited by Joseph Jacobs. (Greenberg and Co. 2s. 6(10—This volume gives an account of Jewish ecclesiastical affairs, of Jewish charititse, sehobls, clubs, and the like.
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