[To the Editor of the SPEC TATOR.] have read with much
interest the correspondence in the Spectator on this subject, as it is a matter on which I have thought a good deal and - written a little. The letter from Mr. Edge leads' to a point which seems altogether overlooked in " advertising art " at present ; I mean the woman's taste. I am quite certain that the " smirking female " of Mr. Edge's inspired phrase is not on the chocolate box or popular magazine to please the women ; who are, we are assured on all hands,
the main supporters of the magazine industry, and who cer- tainly are responsible for a surprising consumption of chocolate. Why, then, is such advertising dictated practically entirely by men's taste ?—I am, Sir, &c.,
(Miss) E. J. MARSHALL.
Clavering, Clissold Park Villas, Church Street, N. 10.
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