6 AUGUST 1927, Page 12

A PIG PROBLEM.

. That old and difficult question, why Denmark should produce profitably for export what we often fail to produce profitably for home consumption, is better answered in an

annual just published than I have.- seen it answered. One .•

does not, perhaps, expect good writing or high thinking in a volume with the insufficiently alluring title of the Pig Breeders' Annual (2s. 6d. from 92 Gower Street) ; but one gets both, from Sir Daniel Hall's introduction to the appendices with the alarming totals of imports----£62,000,000 for pig pro- ducts alone. But there is one outstanding article—by Major Orme, " Marketing Investigator " to the Ministry. The whole secret of Danish success and comparative British failure is in it. How single and simple is marketing as I have seen it in Denmark, where even the pigs themselves are standardized ; how muddled and complicated in Britain, where we have over a dozen breeds