6 JANUARY 1917, Page 22

NEWSPAPERS AND WASTE IN WAR.

[To THE EDITOR or THE " SPECTATOR.") Sra,—Mr. Richardson Evans's letter in your issue of December 23rd draws attention to what I have long regarded as a public shame and scandal. After reading it, I picked up a current paper from my table and made a calculation of the space occupied in it by uselessly large advertisements, most of them illustrated. I found that in this paper thirty such advertisements occupied thirty-one and a half columns. I enclose the paper and my calculations for verification by you of my statement. I do not believe any more appeals will reduce the waste of energy and material in advertise- ment in all its forms, and I would urge that this is one of the matters which shculd be taken up by the Government. —I am,