A RECORD YEAR.
I was able to congratulate Selfridge & Co. last week upon the general excellence of the Annual Report and also upon the commendable manner in which it was presented, the share- holders and the public alike being able to see at a glance how all the leading items compared with those of a twelvemonth
ago. These statements and figures were still elaborated at the meeting held last week when the chairman, Mr. Gordon Selfridge, was able to state that in more than one respect the figures for last year constituted a record. The uphill struggle of the business in its earlier days is shown by the fact that the profits which, last year, amounted to £500,000, only reached just over £6,000 for the year 1910. Not only, however, was the figure of £500,000 last year a record, but Mr. Selfridge stated that, during the year, record returns had been estab- lished in practically every department, both as regards number of customers and the amount of cash received. What, however, perhaps, was still more striking as evidence of sound manage- ment, was the fact that, although there was a record outgoing in expenses, the year was also the lowest as regards the actual cost per cent. for expenses.
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