7 SEPTEMBER 1956, Page 6

MR. SAM GOLDWYN, who is in London at the moment,

often maintains that he is misquoted, but so many epigrams have been tagged to his name that they can't all have been made up. My own favourite is the one where someone argued that a certain writer was too caustic. `To hell with the cost,' replied Goldwyn. I heard an earnest lady ask him the other day if he would consider making a more cultural film, of, say, the Sadler's Wells Ballet. When Mr. Goldwyn said he didn't think it would make money, the good lady retorted that Sadler's Wells was always a 100 per cent. sell-out. Goldwyn nodded patiently. 'I wus in Chickago wunst,' he said. 'I hoid Heifetz play the violin. The stadium wus packed, tirty-five tousand people If Heifetz can draw 35,000 people, I tought, how wonderful to use him in a film. And I did.' Goldwyn paused, and a smile of wisdom, learned the hard way, lit his face. 'All dose 35,000 came to see my picture,' he went on, 'but no one