15 MARCH 1975, page 21

American Promotion

The selling of an author Noel Barber "Bloody exaggeration," said my friend. "It's not. It's true," I protested. It is true. In three weeks recently I appeared on fifty-two TV or......

Bookbuyer's

Bookend Two more new paperback ventures were launched last week, making five in under two years. Weidenfeld & Nicolson have teamed up with BPC's Futura Paperbacks to form......