Publishers' advertisements are a class of literature essentially sui generis.
Take this, for example, on the leading volume eulogised in a nicely displayed half-double in the last issue of the Sunday Times: "A remarkable subject—and the book is as remark- able as its subject—not a touch of morbidity adheres to the story—indeed an extraordinary book."
Low) DAVID CECIL: Evening Standard.
Odd, I thought, very odd. The author of "The Stricken Deer" and "The Young Melbourne" must keep for review- ing a style that few of his ardent readers would recognise. Investigation seemed called for, and it yielded fruit. The appreciation in question was from the Evening Standard, and the same page of that paper did contain a portrait of Lord David Cecil. But that was all the connexion between them ; Lord David's admirers may breathe again.