11 JULY 1931, Page 14

Country Life


A new and admirable experiment towards what might be called in America an "economic get-together" is being tried this week at the Royal Show at Warwick : the grocer and the farmer are to join hands. A personally conducted party of grocers, who will first spend the better part of a week in seeing characteristic cenes of English production, will conclude their ingenious tour with a visit to the Pavilion of the National Mark in the Royal Show. Now this pavilion, arranged with progressive cunning to catch the attention of all and sundry, has become a feature of nearly all the bigger shows. It contains a cinema—illustrating such things as the passage of the strawberry from the plant to the jam pot, or, better, the tin. It has cookery demonstrations, disclosing, among much beside, the worth of British flour. The amber charm of British honey is accentuated by a winking electric light behind the cunning glass jars ! The various bays and dressed windows, as it might be, within the pavilion announce in various persuasive ways the value of British meat, cheese, poultry, flour, fruit, vegetables and malt extracts—if properly graded, packed and nationally marked. The design is to attract first the producer—and hitherto he ha 3 been very backward in grading and marking—secondly, the consumer.

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