LE DERNIER CRI SIR,-_.4 hope I am not too late
in submitting a quota- tion which speaks for many of us on the butter- 'maggie' question.
It is from Murder Must Advertise, by Dorothy L. Sayers (1933):
'... and they like a cow in the picture.' 'Why? Is it made of cow-fat?' 'Well, I daresay it is, but you mustn't say so. People wouldn't like the idea. The picture of the cow suggests the taste of butter, that's all. And the nameāGreen Pasturesāsuggests COWS. . ā¢ 'I see. Just something about "Better than Butter and half the price." Simple appeal to the pocket.'
'Yes, but you mustn't knock butter. They sell butter as well.'
'Oh!'
'You can say it's as good as butter.'
'But in that case,' objected Mr. Bredon, 'what does one find to say in favour of butter? I mean, if the other stuff's as good and doesn't cost so much, what's the argument for buying butter?'
'You don't need an argument for buying butter. It's a natural, human instinct.'
253 CheSter Road, Macclesfield --Yours faithfully,
A. 0. BAXTER
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