13 FEBRUARY 1926, Page 34

SELFRIDGE'S RECORD PROFITS.

Very striking, too, are the figures of Selfridge and Co., for the year ended January 31st last. In the net profits there is a rise from £353,000 to 2504,000 • a sum of 125,000 is written off fixtures against £20,000 last year, while 225,000 is applied for writing down Investments as against 25,000, and leaseholds are written down by £50,000 against 120,000. Finally, the Reserve Fund itself receives an addition of 250,000 as compared with 125,000 last year. After thus 'strengthening the company's financial position, it is proposed to raise the Ordinary dividend to 15 per cent., free of tax, as compared with 10 per cent, in the previous year. Altogether a very satisfactory Report.