More Olivers
Abiscuit-sized campaign medal for the column that brought back the Bath Oliver. City and Suburban's account, two weeks ago, of the Oliver's travels and strange, fitful reappearances has plainly prompted the world's largest biscuit-maker into action. This is the National Biscuit Company of Parsipanny, New Jersey, which bought the Oliver along with Hunt- ley & Palmer and bit off more than it could munch. 'Bath Oliver Crisis Ends', Nabisco now proclaims, in tasteful advertisements: 'The virtual impossibility of buying Bath Olivers was entirely our fault. No one else should shoulder a scrap of blame.' Nabisco had moved production to Peek Frean in Bermondsey, and admits: 'It just goes to show you shouldn't try to improve on the traditional way of doing things in a great rush of enthusiasm.' Now Nabisco prom- ises that all will be well, and deserves credit for the proper gravity of its approach, though Spectatorial tasting panels will check the new Olivers for any suspiciously intrusive matzo texture. Next, Nabisco, please will you bring back the tins?
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