SKAGERRAK AND KA'rTEGAT
SIR,—I agree with Mr. W. H. Stafford in his statement that the Skagerrak and Kattegat beer advertisement looks much the same as its predecessors in the "Beer is Best" series. The whole of the advertisements are a danger, especially in war-time ; and I share the astonishment expressed by many others that the national newspapers should open their columns to such dangerous propa- ganda for the trade.
The object of the advertisements is to attract people from their homes to the public houses for the purpose of ventilating their opinions over pots of beer about such subjects as the strategy of the war—the very thing the Government have warned us not to do in public places. Even if indiscreet talk has been heard at the Academy Private View, it does not make these beer adver- tisements any the less objectionable from the point of view of public safety.
It is a scientific fact that alcohol quickly affects the brain centres, and that even a moderate dose unlooses the brake on discretion. That danger is certainly not generally associated with
Highfield, Sidcup.
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