17 NOVEMBER 2001, Page 11

Revealed at last: why the G-spot doesn't work without the T-spot.

Earlier this year a great wave of anxiety pulsed through the British media. Young women, it seems, are neglecting their relationships and their partners because they are spending up to eleven hours each day in the office.

A concerned report in the Guardian claimed that 'the working day of young women has increased by 15% over the past two years... 80% of young women spend more time socialising with colleagues than with their partners.'

'A generation of working women', wrote the Daily Mail, 'are at risk of turning into Ally McBeal-type workaholics whose lives are plagued by insecurity and stress.'

'Most women would prefer more sex', a report on the facing page ruefully observed.

All work and no foreplay leads inevitably to tatterdemalion love lives.

Relate counsellor Denise Knowles, quoted in the Daily Express said, Now we have two people working long hours and devoting themselves to their careers, so relationships are bound to suffer.'

'Career women are heading for burn-out', warned the Daily Mirror, a theme echoed by newspapers and radio stations across the land.

The cause of all this alarm and despondency was a survey of 500 female office staff aged between 20 and 35 years. 'Two-thirds', reported the Mail, 'knew how their co-workers took their tea but fewer than half that number knew their friends' preferences.'

However the report also suggested an equally widely reported remedy. The answer, it seems, is a stimulating spot of tea. Nearly threequarters of the sample felt more productive after a cup.

The short break waiting for the kettle to boil', argued the Mail, 'gave a useful respite to catch up on office gossip.'

The survey was commissioned by Lexis Public Relations on behalf of our client, The Tea Council. Its object was to stress the value of the traditional tea-break, and it succeeded beyond its wildest ambitions.

At Lexis we have won quite a reputation for PR campaigns that regularly capture public attention

and imagination.

Our ideas are not brainwaves plucked from the ether, but the result of careful strategic thinking and planning and a great deal of experience. Shouldn't we be thinking for you? To see our presentation, and discuss what we could do for your brand or company, please call Claire Crutchley on 020 7908 6528 or visit us at www.lexispr.com.