PRESERVING RURAL ENGLAND [To the Editor of the SPECTATOR.] SIR,—In
an address before the British Architects' Conference on the preservation of rural England, Mr. Guy Dawber lamented the fact that owners of wayside filling stations and petrol pumps had not seen fit to call in the architect to design suitable garages for them, and so to make these very necessary buildings pleasant, instead of unpleasant, to look upon. As the British Poster Advertising Association, of which I have the honour to be President this year, has done precisely what the motor industry has not done, I may perhaps be allowed to supplement Mr. Dawber's plea.
Holding, as it has long held, that the poster, to be effective, must be in the right place and in appropriate surroundings, the Poster Association last year asked Sir Reginald Blomfield to design for it a hoarding which, while meeting the needs of the advertiser, would itself be a thing of beauty. That hoarding is now available for all to inspect. It is steadily becoming the standard model for the whole country. What we have done other bodies also can do, and Mr. Dawber will have done useful work if he induces the motor industry to follow our example and seek the aid of the architect.—! am,
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