18 JUNE 1932, Page 14

The closely associated counties of Gloucester, Hereford and Worcester have

been called " the three Graces." In the fruit and vegetable districts the chief difference that the motorist has made to the producer is his purchase of fruit and vegetables from the roadside markets which are now legion. But there is a psychological change in the purchaser which aids in distribution and enables the producer to reduce the " spread " or margin between the price at which he sells and the consumer buys. Such an admirable little co-operative enterprise as the Badsey and Pershore fruit growers to-day attracts attention also from very distant caterers. Household orders, especially for asparagus and plums, come from all parts of the country, and both seller and buyer profit.