FURTHER TO Peter Forster's remarks recently about the BBC's anomalous
attitude towards advertising, I was interested to hear Polly Elwes announce on the screen, on Tuesday, December 9, that a telerecording of Short Cuts had been withdrawn because 'A manufacturing firm, one of whose products had been used to demonstrate a principle, has taken advantage of the fact to circularise its clients for publicity purposes. BBC programmes are not allowed to be exploited for advertising.' 'Yet the following day, the Daily Express prominently exhorted readers to 'See the Sportsman of the Year tonight! . . . The Sports- man and Sportswoman of the Year will be named tonight. . . . Which two? For the answer, tune in to Sports Review on BBC TV at 8.15 p.m. tonight.' Those tuning in found that the BBC was far from reluctant to have the Daily Express men- tioned in the results of what was equally its own Sportsview poll, though in fact Mr. Tom Black- burn, speaking on the programme, did humorously mention that he might well get into trouble for thanking Express readers throughout the country for their interest. Sauce for the goose is not sauce for the Beaver?
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