ENEMIES OF ADVER TISING
Sta.—John Basing (February 15) assures us that The purpose of advertising is to distort the truth. but fails to explain how one can judge it one does nut possess a sufficient knowledge of relevant facts. Indeed. he himself makes use of an advertising. i.e., propaganda, gimmick when he imports an emotionally charged word into his List sentence. viz., 'When we do educate our children instead of cram- ming them with useful facts, advertising will cease to he a problem.' Here, 'cramming' is obvimsly being used in a pejorative sense while one must assume from the context that 'useful' was a lapsus salami for 'useless: Freud emphasised the importance of such slips as evidence of real, but repressed. intentions. It is still too soon to judge whether the application of modern educational theory will produce superior people and, until adequate evidence becomes avail- able, it would be well for supporters of such peda- gogic methods to avoid writing in advertising style.
A. PINEY
152 Harley .Street, W
Previous page
