A Railway Sales Manager The London Midland and Scottish railway
has taken a long step forward in modernization by appointing a chief commercial manager who is to deal with the public in respect of both passenger and goods traffic. This official will, in effect, be the company's sales manager, whose business it will be to get as much custom as possible and to see that his customers are satisfied. The railway companies have for some years past shown commendable enterprise in their advertisements of all kinds. But their selling organization is far inferior to their publicity department, probably because it has not been separated from the operating section while goods and passengers have been entrusted to separate staffs. The L.M.S. decision sweeps away this old-fashioned System and sets up a commercial manager to sell what the railway has to offer and an operating manager to supervise the working of the traffic. The change should benefit both the railway company and the public.
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